One of the primary drivers behind the global motorcycle side view assist system (MSVAS) market is the continued incidence of motorcycle rider fatalities, which has reached an all-time high of 250% compared to the number of registered motorcycles in the US, as of 2014. A distinct lack of riding skills, combined with a failure to appreciate the inherent operating characteristics of a motorcycle with regard to a car, has been found to be some of the prevalent reasons behind motorcycle fatalities. This is the rider safety cavity that MSVAS is expected to fill. Apart from the safety angle, bikers usually gravitate toward touring bikes/maxiscooters due to the comfort offered by these bikes. MSVAS plays right into the expectations of this consumer base by easing the effort on their necks since it replaces the traditional "turning the head" ritual, which bikers usually do when changing lanes.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 8

Market overview 8

Report coverage 8

Product and market definitions 10

PART 03: Market research methodology 11

Research methodology 11

Economic indicators 11

PART 04: Introduction 12

Key market highlights 12

Value chain analysis 18

Product life cycle 19

Regulatory frameworks governing MSVAS 20

PART 05: Market landscape 24

Market overview 24

System operations: MSVAS 24

Market size and forecast 29

Five forces analysis 31

PART 06: Market segmentation by geography 32

Market in North America 33

Market in Europe 34

Market in APAC 38

PART 07: Drivers for MSVAS adoption 41

Safety-oriented consumer behavior drivers 41

Regulation-oriented consumer behavior driver 43

Sales trend drivers 43

Technological drivers 45

PART 08: Market challenges 48

Consumer behavior challenges 48

Regulatory and infrastructural challenges 53

OEM specific challenges 54

PART 09: Market trends 56

PART 10: Vendor landscape 59

Competitive benchmarking 59

Other prominent vendors 60

PART 11: Key vendor analysis 61

Bosch 61

Garmin 62

Honda 63

PART 12: Appendix 65

List of abbreviations 65

PART 13: Explore Technavio 67