Intelligent tire technology consists of a feedback microchip which sends data about the road, weather, tire pressure, tire tread wear, and a host of other parameters to the vehicle's engine control unit (ECU). This data enables the ECU to automatically refine the vehicle’s longitudinal and lateral control algorithms to deliver an enhanced driving performance.The intelligent tire technology improves the overall performance of a car. This includes reducing the stopping distances when the anti-lock braking system (ABS)

kicks in. It also provides greater stability due to a more informed electronic stability control (ESC) system.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

PART 05: Market landscape 31

Market overview 31

An overview of the typical tire manufacturing process 31

Supply chain analysis: The global tire industry 32

Tires: Distribution Channels 35

Life cycle of tires 36

Market size and forecast 39

Regulatory Framework 40

Value Chain Analysis 41

Product life cycle 42

Five forces analysis 43

PART 06: 44

Market segmentation by geography 44

Market overview 44

Automotive intelligent tires market in the Americas 45

Automotive intelligent tires market in APAC 47

Automotive intelligent tires market in EMEA 48

PART 07: Market segmentation by vehicle type 50

Global automotive intelligent tires market by vehicle

type 50

PART 08: Decision framework 53

PART 09: Drivers and challenges 55

Market drivers 56

Market challenges 64

PART 10: Market trends 67

Battery-less sensors to be used in intelligent tires 67

Piezoelectric energy harvesting in intelligent tires 67

MEMS sensors and computer vision applications

enhancing accuracy and precision in the intelligent tires

space 67

Intelligent tires have a high probability of being used in

platooning systems 68

Use of IMU sensors in intelligent tires 70

PART 11: Vendor landscape 73

KVA ranking analysis 73

Other vendors having intelligent tires in various R&D

stages 73

Bridgestone 74

PART 12: Key vendor analysis 74

Continental 77

Goodyear 79

MICHELIN 82

Pirelli 84

Yokohama Rubber 88

PART 13: Appendix 91

List of abbreviations 91

PART 14: Explore Technavio 93