关键词：半岛东南亚大陆；曼谷；政治；全国商业；工业；文化中心；零售业
摘 要：The kingdom of Thailand is a country located at the center of the Indochinese peninsula in Mainland Southeast Asia. With a total area of approximately 198,000 square miles, Thailand is the world's 51st-largest country. It is the 20th-most populous country in the world. The capital and largest city is Bangkok, which is the political, commercial, industrial, and cultural hub of the country.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Thailand profile

Population of Thailand

GDP growth (annual %)

Employment to population ratio in Thailand

Household final consumption annual growth (%)

Urban population in Thailand

Thailand: Top five exporting countries

Thailand: Top five importing countries

Ease of doing business

PART 06: Market landscape

Market overview

Market size and forecast

PART 07: Market segmentation by product

Market overview

Personal accessories market in Thailand

Grocery market in Thailand

Consumer electronics market in Thailand

BPC market in Thailand

Apparel and footwear market in Thailand

Home and garden market in Thailand

PART 08: Market drivers

Growth of tourism industry

Growth of modern retail

Increase in the number of urban shoppers and demand

for quality and convenience

Expansion of retail outlets

PART 09: Impact of drivers

PART 10: Market challenges

Weak spending power

Availability of counterfeit products

Trade risks

PART 11: Impact of drivers and challenges

PART 12: Market trends

Retail growth beyond the capital city of Bangkok and

cross-borders

Strong growth of modern grocery retailers

E-commerce riding on launch of 4G services in Thailand

and strong influence of social media

PART 13: Vendor landscape

Competitive scenario

Key players in Thailand retail market

Competitive assessment of top vendors in the market

Big C (Big C Supercenter Public Company)

Central (Central Group)

CP ALL

Global House (Siam Global House Public Company

Limited)

Home Pro (Home Product Center Public Company)

Other prominent vendors

PART 14: Explore Technavio