关键词：数字标牌；营销；户外广告；液晶显示器；LED显示屏；数字图像；视频；信息
摘 要：Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Definitions

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by application

Retail

QSRs and other restaurants

Education

Healthcare

Other segment

PART 07: Market segmentation by revenue source

PART 08: Geographical segmentation

Global digital signage market by geography

PART 09: Market drivers

Advantages over traditional advertisement boards

Growing adoption in healthcare and banking sectors

Growing popularity of interactive digital signage

PART 10: Impact of drivers

PART 11: Market challenges

Lack of awareness about digital signage benefits

Uncertain ROI

Complex supply chain

Growing e-commerce market

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increasing adoption in educational institutions

Adoption of slimmer and smart digital signage displays

Adoption of high-resolution displays

Increased adoption of 3D displays for advertising

PART 14: Vendor landscape

Competitive scenario

Vendor analysis

Key news

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio