The beauty industry has undergone a profound transformation, fueled largely by the rise of social media. Platforms including Instagram, YouTube, and TikTok have not only democratized access to beauty content but have also significantly influenced consumer behavior and trends. As a result, the color cosmetics market has witnessed unprecedented growth, driven by the ability of social media to quickly disseminate beauty trends and connect consumers with brands in new and interactive ways. This section explores how social media has become a powerful tool for the beauty industry, the role of influencers, and the impact of these dynamics on the color cosmetics market.