关键词：社交网络；网络营销；社交媒体
摘 要：The terms "social networking" and "social media" are often used interchangeably; however, they actually have very distinct definitions.
目 录：01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Importance of Social Media for Marketers

07. Why Brands are Using Social Media

08. Present scenariosights

09. Future Prospects

10. Bridging the Gap

11. Five Forces Analysis

12. Buying Criteria

13. Drivers and their Impact

14. Trends and their Impact

15. Social Networking Landscape

16. Key Vendor Analysis

17. Other Reports in this Series