Digital media and marketing professionals are driving the growth of online advertisement market, which in turn, increases the demand for online video platform market. In 2015, internet advertising by social media accounted for 32%-34% of the global internet advertisement market, online video accounted for 23%-26%, which is likely to increase during the forecast period, and paid research accounted for 15%-17%.Online video consumption has shown massive growth over the past 2-3 years.Among the digital devices, mobile devices have taken over as the preferred medium of online video consumption. The smartphone market has seen an exceptional growth in the last 5 years. According to Technavio, in 2016,smartphones worldwide grew at a year-over-year (YoY) rate of 8%-10% as compared to all cell phones, which grew at 2%-4%. Smartphones crossed 1.4 billion mark in 2015 and are expected to reach around 2 billion by 2020. This increase in the number of mobile devices is making it easier for consumers to access video content, anytime anywhere.The media and entertainment segment is the largest adopter of online video platform solutions due to the growing demand for online content.

PART 01: Executive summary 6

Highlights 6

Overview of numbers 7

PART 02: Scope of the report 8

Market overview 8

Market segmentation 8

Geographical information 8

Vendor selection 9

Summation errors 9

PART 03: Market research methodology 10

Research methodology 10

Economic indicators 10

PART 04: Introduction 11

Key market highlights 11

PART 05: Market description 12

Online video platforms 12

Workflow of online video platforms 13

Some online video market statistics 14

Opportunities for digital marketing 15

Share of Internet-connected devices 17

PART 06: Market landscape 18

Global video delivery platform market 19

Online video platforms as a segment of video delivery

platform market 20

Global online video platform market 22

PART 07: Market segmentation by application 25

Global online video platform market by application 25

PART 08: Market segmentation by end-user 27

Segmentation of global online video market by enduser

27

PART 09: Geographical segmentation 28

Global online video platform market by geography 28

PART 10: Market drivers 35

Growing requirement from online advertising industry 35

Rise in internet penetration 36

Use of social media channels 37

PART 11: Impact of drivers 38

PART 12: Market challenges 39

Presence of open-source video platforms 39

Piracy concerns 39

Integration issues 39

PART 13: Impact of drivers and challenges 40

PART 14: Market trends 41

Introduction of video analytics 41

Growth in subscriptions of 4G networks 41

Increase in number of mobile app downloads 41

Rise in video conferencing 42

PART 15: Five forces model 43

PART 16: Vendor landscape 44

Competitive scenario 44

Top-vendor offerings 45

Vendor matrix 45

PART 17: Key vendor profiles 47

Vendor profiles 47

PART 18: Other Prominent vendors 54

PART 19: Appendix 57

List of abbreviations 57

PART 20: Explore Technavio 58