The global TV market has observed a shift from bulky CRT TVs to flat panel LCD and OLED TVs over the past decade. Consumer are preferring large-screen TVs as they have become a status symbol nowadays. It is expected that TVs with display size ranging between 50 and 59 inch will have the fastest adoption rate during the forecast period. This is because larger screens provide better viewing experience and customers prefer them for aesthetics. However, the changing consumer preferences for screen sizes and technology lead to the imbalance in demand and supply of display panels and driver integrated circuits (ICs), which poses a challenge to manufacturers. The under capacity or overcapacity by electronic device manufacturers leads to fluctuations in demand for semiconductor components, which leads to increased inventory thus affecting an overall revenue of the market.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Global TV market

Five forces analysis

PART 06: Market segmentation by technology

Global TV market by technology

Global TV market by HD TVs

Global TV market by UHD TVs

PART 07: Market segmentation by resolution

Global TV market by resolution

Global TV market by LCD TVs

Global TV market by OLED TVs

PART 08: Market segmentation by type

Global TV market by type

Global TV market by 2D TVs

Global TV market by 3D TVs

PART 09: Market segmentation by display size

Global TV market by display size

PART 10: Buying criteria

Buying criteria for TVs

PART 11: Geographical segmentation

Global TV market by geography

TV market in APAC

TV market in Americas

TV market in EMEA

PART 12: Key leading countries

Leading countries in the global TV market

PART 13: Decision framework

PART 14: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 15: Market trends

Growing number of Chinese players

Increasing demand for curved OLEDs

Emergence of 3D UHD TVs

PART 16: Vendor landscape

Competitive scenario

Key leading vendors

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio