关键词：戒烟产品；NRTS；电子香烟；减少；全世界吸烟者；减少抽烟；速度增长
摘 要：Smoking cessation products such as NRTs and e-cigarettes have proved useful in reducing the numbers of smokers worldwide. They can also be used to reduce smoking. The global smoking cessation products market is growing at a rapid pace and will register a CAGR of 18.16% during the forecast period. The Americas was the major revenue contributor in 2015, accounting for 46.99% of the overall revenue of the market, followed by EMEA with 39.97% and APAC with 13.04%.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: World cigarette statistics: Per capita

consumption per year

PART 06: Epidemiology

US

PART 07: Health implications of smoking

Risk of tobacco smoke on non-smokers

PART 08: Regulations on tobacco use

Impact of smoking bans on businesses

Economic benefits to individuals

PART 09: Pipeline analysis

NAL2762

X-22

APD356

GSK598809

SEL-068

ARD-1600

PART 10: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 11: Market segmentation by type

Global smoking cessation drugs market

Global NRTs market

Global e-cigarette market

PART 12: Market segmentation by availability

Prescription products

OTC products

PART 13: Geographical segmentation

Global smoking cessation products market by geography

2015-2020

Smoking cessation products market in Americas

Smoking cessation products market in EMEA

Smoking cessation products market in APAC

PART 14: Market drivers

Increase in number of smokers

Increase in teenage smoking

Significant number of public awareness programs

High awareness of risks associated with tobacco use

PART 15: Impact of drivers

PART 16: Market challenges

Side effects associated with drugs and therapies

Relapse after treatment

Weak R&D on drugs

PART 17: Impact of drivers and challenges

PART 18: Market trends

Increase in use of e-cigarettes

Increased innovation in smoking cessation products

Ban on tobacco advertisements

Increased pictorial warnings on cigarette packages

PART 19: Vendor landscape

Competitive scenario

GlaxoSmithKline

Imperial Tobacco

NJOY

Pfizer

Reynolds American

Other prominent vendors

PART 20: Appendix

List of abbreviations

PART 21: Explore Technavio