Growing consumption of the packaged food and beverage, along with rising health awareness, is anticipated to drive the market studied. Furthermore, increasing utilization of fruit powders across manufacturing of the flavored beverages may further drive the growth of the market studied. The functional beverage and ready-to-drink sectors are providing significant opportunities for the market’s growth. Fruit powders are being used in the beverage and tea industries for juices, fruit juice beverages, nectars, ice tea, and as additive in alcoholic drinks. The functional beverage is an important segment within the industry, and the developing markets have a growth potential for these beverages. Within the functional beverage segment, enhanced water and ready-to-drink beverages are witnessing an increased consumer demand. Fruit powders are poised to witness increased utilization in the foreseeable future. Fruit mixes are gaining popularity among consumers as a result of their unique flavor. Also, rising demand for convenience food and ready-to-drink products is expected to positively impact the market over the forecast period. Some current trends in the beverage market are stick packs with real fruit and vegetable powders, smoothie mixes with multiple berry and fruit blends, and powdered fruit mixes with protein, fiber, tea, and other naturally healthy components. The trend of fruit powders can also be witnessed in the retail market, with the innovations of leading beverage companies like Pepsi Co., which launched Tropicana Fruit Powders in Mixed Fruit (containing juice of 7 fruits), Juicy Orange, and Refreshing Lemon flavors.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET TRENDS AND FUTURE OPPORTUNITIES