DIY (Do-it-yourself) in home improvement is defined as the concept in which an individual homeowner/consumer, executes task/job related to home improvement by himself with the help of DIY tool, equipment, and appliances. As the name suggests, the concept involves only the end consumer and no other third party to execute a project.The DIY home improvement market in the US encompasses DIY product categories that include raw materials, appliances, hardware, tools, equipment, and several instruments that are used in the execution of a DIY project. Also, it covers all indoor and outdoor DIY jobs that are done by an individual. The report is focused on the analysis of the retail distribution of DIY products, which caters to fulfill the requirement of an individual customer.

PART 01: Executive summary 5

PART 02: Scope of the report 14

PART 03: Research Methodology 18

PART 04: Introduction 21

Key market highlights 21

Traits of DIY consumers 22

PART 05: Economic indicators 23

Economic indicators 23

PART 06: Market landscape 27

Market overview 27

Market size and forecast 29

Five forces analysis 30

PART 07: Segmentation by product category 31

PART 08: Segmentation by distribution channel 36

Segmentation by distribution channel 36

PART 09: Decision framework 37

Market drivers 39

Impact of drivers on key customer segment 43

Impact of challenges on key customer segments 45

PART 10: Market trends 46

Growing online DIY sales 46

Green products and smart home technology 46

Trend for customization and personalization of DIY

products 47

Promotions and awareness through media 48

PART 11: Vendor landscape 49

Competitive scenario 49

Key competitive strategies 49

Ace Hardware 50

ADEO 51

Home Depot 54

Lowe's 59

Menard 62

Walmart 63

Other prominent vendors 65

PART 12: Appendix 67

PART 13: Explore Technavio 68