During the 1990s the youth market were interested in other jeans styles; they turned to other fabric and styles like cargo pants, khakis, and branded sportswear. Jeans made a huge comeback on the ramp; Famous designers, including Chanel, Dior, Chloe, and Versace added new designs and styles to their collection. During 1980s jeans became a high fashion clothing. The famous fashion designers like Gucci started producing jeans. During this period, jean had lost its appeal as a worker fabric to fashionable clothing apparel.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Overview of apparel market

PART 05: Market landscape

Global premium denim jeans market

Five forces analysis

PART 06: Market segmentation by distribution channel

Overview

Specialty stores

Department stores

Hypermarkets and supermarkets

Other retailers

PART 07: Value chain for premium denim jeans

PART 08: Market segmentation by end-user

Overview

PART 09: Geographical segmentation

Overview

Premium denim jeans market in North America

Premium denim jeans market in Europe

Premium denim jeans market in APAC

Premium denim jeans market in ROW

PART 10: Market drivers

Recycled jeans from plastic and other materials

Rise in demand for stretch jeans

Growing demand from HNWI and a status symbol

PART 11: Impact of drivers

PART 12: Market challenges

Stock management issues due to changing fashion

trends

Soaring prices of cotton

Increase in floor space for other bottom wear

categories

PART 13: Impact of drivers and challenges

PART 14: Market trends

Athleisure jeans

Increase in adoption of omnichannel strategy to increase

visibility and engage consumers

Virtual reality to enhance consumer shopping

experience

PART 15: Key developments in the denim market

PART 16: Vendor landscape

Competitive scenario

PART 17: Key vendor analysis

LVMH

Gap

Kering

PVH

Levi Strauss

VF

Recent developments

Other prominent vendors

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio