The global soft drinks market is expected to register a high growth rate during 2015- 2020 in terms of revenue. The market is expected to post a CAGR of 7.37% during the forecast period. This growth is due to an increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks. Innovative marketing strategies by vendors, demand for adult soft drinks, and introduction of natural sweeteners such as stevia are some of the factors boosting the market.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Global soft drinks market

Global smoothies market

Five forces analysis

PART 06: Market segmentation by product

Market overview

PART 07: Market segmentation by distribution channel

Market overview

PART 08: Geographical segmentation

Smoothies market in Americas

Smoothies market in EMEA

Smoothies market in APAC

PART 09: Key leading countries

Smoothies market in US

Smoothies market in UK

Smoothies market in Australia

Smoothies market in Canada

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

PART 16: Key vendor analysis

Bolthouse Farms

Innocent Drinks

Maui Wowi Hawaiian Coffees & Smoothies

Robeks

Smoothie King

Suja Juice

Tropical Smoothie Café

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio a