2019 年10 月传媒板块整体上涨0.84%，跑赢上证指数0.02ppt。其中整合营销板块上涨6.86%，互联网板块上涨1.67%，电影动画板块下跌5.02%，广播电视板块下跌2.82%，平面媒体板块下跌0.27%。

市场回顾 ............................................................................................................................................................................... 4

行业数据回顾 ........................................................................................................................................................................ 6

1. 电影&院线 ................................................................................................................................................................ 6

2. 剧集&视频 ................................................................................................................................................................. 8

3. 网络游戏 .................................................................................................................................................................. 10

4. 在线音乐&在线阅读................................................................................................................................................. 11

5. 广告营销 .................................................................................................................................................................... 12

6. 图书出版 ................................................................................................................................................................. 13