关键词：婴儿护理产品；亚太地区；拉丁美洲；零售目标；产品创新；营销策略
摘 要：APAC and Latin America are two of the most attractive retail targets globally and represent high potential, untapped markets for baby care products. These regions have the largest population of children in the world, which contributes to the high demand for baby hygiene products, including baby powders. Manufacturers and retailers are heavily involved in product innovations and marketing strategies to develop and widen their baby care product offerings in the market.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Overview of global baby care market

Global baby care market

PART 06: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 07: Segmentation by product type

PART 08: Segmentation by sales channel

PART 09: Geographical segmentation

Baby powder market in North America

Baby powder market in Latin America

Baby powder market in Europe

Baby powder market in APAC

Baby powder market in MEA

PART 10: Key leading countries

US

UK

China

PART 11: Key emerging economies in baby care market

PART 12: Market drivers

Increased spending power of women

Rising urbanization

Decreasing infant mortality rate

Emergence of nuclear and single parent families

PART 13: Impact of drivers

PART 14: Market challenges

Health risks

Increased competition from local brands and threat from

counterfeits

Falling birth rate

Nominal penetration among low-income groups

PART 15: Impact of drivers and challenges

PART 16: Market trends

Improved R&D investments

Focus on quality and safety

Increased demand from developing countries

Growth of online retail sector

Marketing initiatives

PART 17: Vendor landscape

Competitive scenario

Major vendors 2014

Other prominent vendors

PART 18: Key vendor analysis

Burt's Bee

Chicco

Johnson & Johnson

Mothercare

Pigeon

PZ Cussons

PART 19: Appendix

List of abbreviations

PART 20: Explore Technavio