A super swamper is an off-the-road (OTR) tire typically used in extremely muddy terrain, and hence requires deeper, wider treads for better grip and traction. These tires have an aggressive tread design. These tires have giant lugs and deep voids along with reinforced sidewalls that remain durable with time and use.Usually, super swamper tires find use in rock crawling and in mud terrains, thus impelling the use of reinforced sidewalls. Super swamper tires can come in either radial or bias ply, with the best traction achieved through a low air-pressure bias ply combination.

PART 01: Executive summary 6

PART 02: Scope of the report 17

PART 03: Research Methodology 22

PART 04: Introduction 25

Key market highlights 25

A tire story 26

Off-roading: The essence of an automotive enthusiast 26

Off-the-road (OTR) tires 26

Super swamper tires 27

The end-user perspective: A peek into SUV and pickup

truck market dynamics 29

PART 05: Market landscape 34

Market overview 34

A typical tire manufacturing process 34

Key tire manufacturers by geography 35

Tire industry: Supply chain analysis 35

Tire industry: Distribution channels 38

Tire industry: Post-service life cycle 40

Tire industry pricing: Major factors involved 41

Tire industry: Raw materials and their prices 43

Market size and forecast 44

Five forces analysis 45

Value chain analysis for super swamper tires 46

Product life cycle (PLC) of super swamper tires 46

Regulatory landscape analysis for super swamper

tires 47

PART 06: Market segmentation by geography and

vehicle-type 48

Market overview 48

Segmentation rationale 50

PART 07: Decision framework 63

PART 08: Drivers and challenges 65

Market drivers 66

Market challenges 76

PART 09: Market trends 81

Technological advances to continue to enhance the

durability of OTR tires like the super swamper 81

Asia is expected to emerge as a hub for super swamper

tire manufacturing 82

Use of bio-oils in manufacturing process of super

swamper tires 83

Advent of intelligent tires to revolutionize the tire

industry 84

PART 10: Vendor landscape 86

Key vendor ranking 86

Other prominent vendors 86

PART 11: Key vendor analysis 88

Bridgestone 88

Continental 90

Goodyear Tire & Rubber 92

Interco Tire 94

MICHELIN 94

PART 12: Appendix 96

List of abbreviations 96

PART 13: Explore Technavio 97