Area rugs are used to cover residential and commercial floors and to decorate and enhance the appearance of homes. They are of two types: machine-made and handmade area rugs. They are commonly made of nylon, polypropylene, polyester,wool, cotton, jute, silk, sisal, and seagrass. They are available in different shapes,styles, sizes, and colors. The rising consumer confidence across the world, the

booming housing industry, and growing demand for luxury area rugs are among the factors contributing to the growth the market worldwide.

The global area rugs market is driven by several factors. One of the main drivers is a rise in globalization, which has led to the easy and wider availability of different area rug products in various designs. Globalization has also resulted in lowering of trade.The report covers the present scenario and the growth prospects of the global area rugs market for 2017-2021. It includes the segmentation of the global area rugs market by product, application, distribution channel, and geography. To calculate the market size, we have considered the revenue generated through the sales of area rugs to individual consumers across the globe in 2016.

PART 01: Executive summary 6

PART 02: Scope of the report 19

Market overview 19

Top-vendor offerings 21

PART 03: Market research methodology 23

Research methodology 23

Economic indicators 23

PART 04: Introduction 24

Global area rugs market: Key market highlights 24

PART 05: Market landscape 26

Global home furnishings market: Overview 26

Global area rugs market 27

Five forces analysis 29

PART 06: Market segmentation by product 30

Global area rugs market by product segmentation 30

Global machine-made area rugs market 31

Global handmade area rugs market 32

PART 07: Market segmentation by application 34

Global area rugs market by application segmentation 34

PART 08: Market segmentation by distribution channel 36

Global area rugs market by distribution channel

segmentation 36

PART 09: Geographical segmentation 39

Global area rugs market by geographical

segmentation 39

Area rugs market in Americas 40

Area rugs market in Europe 41

Area rugs market in APAC 42

Area rugs market in MEA 43

PART 10: Key leading countries 45

Area rugs market in the US 45

Area rugs market in Belgium 45

Area rugs market in China 46

Area rugs market in the UK 47

Area rugs market in Germany 48

PART 11: Market drivers 50

Consumer shift toward interior design 50

Growing demand for high-end luxury area rugs 50

Rise in urbanization and globalization 51

PART 12: Impact of drivers 52

PART 13: Market challenges 53

Tightening credit and rising inflation 53

Ascending raw material cost 53

Complexity in logistics cost 54

PART 14: Impact of drivers and challenges 55

PART 15: Market trends 56

Advent of prayer rugs 56

Introduction of sustainable area rugs 56

Greater impact of organized retailing 56

Growing popularity of online and omnichannel retailing 57

PART 16: Competitor landscape 58

Competitive Scenario 58

PART 17: Key competitor analysis 61

Balta Industries 61

Milliken & Company 63

Mohawk Industries 64

Shaw Industries 67

The Dixie Group 68

Other prominent vendors 70

PART 18: Appendix 75

List of abbreviations 75

PART 19: Explore Technavio 76