Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

PART 01: Executive summary

PART 02: Scope of the report

Definition

Market segmentation

Vendor selection

End-users

Summation errors

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Five competency areas of marketing automation

Applications of marketing automation

PART 05: Market landscape

Market overview

Global marketing automation software market

PART 06: Market segmentation by deployment models

Global marketing automation software market by

deployment models

PART 07: Geographical segmentation

Global marketing automation software market by

geography

Americas

EMEA

APAC

PART 08: Buying criteria

Buying criteria

PART 09: Market drivers

Increased need for improved customer digital

experience

Growing need for lead nurturing

Need for advanced regulatory compliance on software

licenses

Surging demand for higher ROI

PART 10: Impact of drivers

PART 11: Market challenges

Interoperability issues and lack of comprehensive

integration strategy

Increased risks related to data security and privacy

High cost of marketing automation software

PART 12: Impact of drivers and challenges

PART 13: Market trends

Increasing adoption omnichannel marketing model

Emergence of location-based marketing

Growing need for improved marketing assets visibility

PART 14: Five forces analysis

PART 15: Vendor landscape

Competitive scenario

Vendor matrix

PART 16: Key vendor analysis

Key vendor offerings

Key vendor profiles

Other vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio