A new wave of consumers, especially millennials (aged between 20 and 34 years),prefer vegan foods owing to their concern toward animal welfare and environmentfriendly food products.In the US in 2015, for more than 25% of millennials, a vegan claim was an important attribute while purchasing any food and drink. As per Technavio analysis,more than 30% of people in the US are now eating vegan or vegetarian meals more often.During the last 10 years, the number of vegans in the UK rose by more than 360%.The UK accounts for roughly 20% of all vegan food and drink products that were launched in Europe in 2015.Packaged vegan food manufacturers over the globe such as Plamil Foods and WhiteWave Foods are formulating new vegan food and beverage products according to evolving customer taste and dietary requirements. This aids in product versatility and differentiation in the global marketplace.

PART 01: Executive summary 6

Highlights 6

Factors impacting consumers' decisions to follow or

consider a vegan diet 7

Regional product lifecycle for global packaged vegan

foods market 8

Marketing mix for global packaged vegan foods industry 9

PART 02: Scope of the report 10

Market overview 10

PART 03: Market research methodology 14

Research methodology 14

Economic indicators 14

PART 04: Introduction 15

Key market highlights 15

PART 05: Demographic and economic profile: World 17

Key demographic and economic indicators 17

PART 06: Market landscape 23

Market overview 23

Global health and wellness food market 24

Global packaged vegan foods market 26

Five forces analysis 28

PART 07: Market segmentation by product 29

Global packaged vegan foods market by product 29

Global packaged vegan dairy alternatives market 31

Global packaged vegan meals and meat alternatives

market 33

Global vegan bakery and confectionery products

market 34

Global other packaged vegan foods market 35

PART 08: Geographical segmentation 37

Global packaged vegan foods market by geography 37

Packaged vegan foods market in Americas 38

Packaged vegan foods market in Europe 39

Packaged vegan foods market in APAC 41

Packaged vegan foods market in ROW 43

PART 09: Market segmentation by distribution channel 45

Market segmentation of global packaged vegan foods

market by distribution channel 45

PART 10: Key leading countries 49

US 50

Germany 52

UK 54

Australia 56

PART 11: Market drivers 59

Health benefits of veganism 59

Growing concern toward animal cruelty and welfare 59

Increased focus on environmental protection 60

Increasing initiatives by organizations to promote

veganism 60

PART 12: Impact of drivers 62

PART 13: Market challenges 63

Lack of definitive regulations associated with vegan food

labeling 63

Nutritional deficiencies that can develop while following a

vegan diet 63

Threat of contamination due to unhygienic handling and

storage of raw materials 64

PART 14: Impact of drivers and challenges 65

PART 15: Market trends 66

Media buzz and celebrity endorsements promoting

veganism 66

Rise in consumption of plant-based foods owing to

potential health benefits 66

Decline in global red meat consumption 67

PART 16: Competitor analysis 68

Competitive scenario 68

Competitive positioning assessment 69

Strategic roadmap for manufacturers operating in the

global packaged vegan foods market assessment 70

Market positioning matrix based on product portfolio and

distribution network for key market players 71

Geographic presence of key packaged vegan food

manufacturers 72

Amy's Kitchen 73

Beyond Meat 76

Plamil Foods 78

Tofutti Brands 85

WhiteWave Foods 88

Other prominent vendors 99

PART 17: Appendix 101

List of abbreviations 101

PART 18: Explore Technavio 102