Increasing awareness of the benefits of being healthy and fit will propel the demand for sports nutrition products during the forecast period.Plant-based products will gain importance during the forecast period. The most popular protein ingredients used in the production of sports nutrition products were soy and whey as of 2015.Bodybuilders and athletes are the main consumers of sports nutrition products in US. Furthermore, rise in new groups of consumers like women and working people for sports nutrition products is one of the key drivers of the market.The vendors are increasingly promoting their product offerings through nontraditional marketing strategies.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Market overview 7

Top-vendor offerings 9

PART 03: Market research methodology ......................... 11

Research methodology 11

Economic indicators 11

PART 04: Introduction ....................................................... 12

Key market highlights 12

PART 05: Market landscape .............................................. 14

US sports nutrition: Market overview 14

Market size and forecast 15

Five forces analysis 17

PART 06: Market segmentation by product type ............ 18

Market segmentation by product type 18

Protein-based sports nutrition products market in US 20

Non-protein-based sports nutrition products market in

US 25

PART 07: Market segmentation by end-user ................... 26

Market overview 26

PART 08: Market segmentation by distribution channel 27

Market segmentation by distribution channel 27

PART 09: Market drivers ................................................... 29

Increase in interest in fitness 29

Closing gender gap on fitness 29

Plant-based products gaining momentum 29

PART 10: Impact of drivers ............................................... 31

PART 11: Market challenges ............................................. 32

Premium priced products when compared to other

supplements 32

Packaged food brands actively positioning themselves as

nutritional supplement brands 32

Increase in regulations and clean labeling 32

PART 12: Impact of drivers and challenges .................... 34

PART 13: Market trends .................................................... 35

Continuous change in sporting lifestyle 35

Increasing availability of sports nutrition products in retail

channels 35

Emergence of new ingredients 36

PART 14: Vendor landscape ............................................. 37

Competitive scenario 37

BPI Sports 38

Clif Bar 42

Glanbia 45

Coco-Cola 49

Purus Labs 53

Other prominent vendors 56

PART 15: Appendix ........................................................... 58

List of abbreviations 58

PART 16: Explore Technavio ............................................ 59