The decline in the price of digital cameras and the introduction of smartphones equipped with high-quality cameras have revived the interest in photography across the globe. Consumers in fact are increasingly purchasing smartphone cameras that come in the same price range of a basic digital camera, which led to the decrease in the sale of digital cameras nearly by 60% between 2013 and 2016.Increasing penetration of the internet has made it convenient for consumers to upload images and videos online. Earlier, due to easy availability of images and videos on the internet, marketers, advertisers, and bloggers used to take images or videos directly from the internet to use them on their websites or blogs without giving credit to photographers, leading to copyright infringement issues. However, due to increase in copyright infringement awareness recently has led marketers to buy images through proper channels to avoid copyright infringement issues. Stock image agencies have given a platform for photographers to sell their images to several companies, bloggers, news channels, and others. The visual content market can be defined as a business of licensing the pre-produced images and videos for a specific purpose. Stock image and video agencies allow users to use images or videos against a subscription. The global stock images market is expected to grow at a CAGR of 7.37% during the period 2016–2022.

Section 1 Research Methodology 9

Section 2 Executive Summary 10

Section 3 Report Coverage 11

3.1 Report Assumption 11

3.2 Market Derivation 12

Section 4 Introduction 13

Section 5 Key Market Trends 18

5.1 Collaboration of Stock Image Agencies with Other Industry Platforms 18

5.2 Smartphone Cameras and Applications Open New Avenue for Stock Images 19

5.3 Increased Demand for Stock Aerial Images 20

Section 6 Key Market Drivers 22

6.1 Enhancement in Customer Engagement 22

6.2 Introduction of New Business Models 24

6.3 Growth of Online Advertisement 25

Section 7 Key Market Challenges 27

7.1 Growing Preference for Video Content 27

7.2 Purchasing of Stock Images Directly from Photographers 28

7.3 Declining Profitability of Stock Image Agencies 29

Section 8 Global Stock Images Market 30

8.1 Market Size and Analysis 30

Section 9 Five Force Analysis 35

9.1.1 Threat of New Entrants 35

9.1.2 Bargaining Power of Suppliers 35

9.1.3 Bargaining Power of Buyers 35

9.1.4 Threat of Substitutes 35

9.1.5 Threat of Rivalry 35

Section 10 Global Social Media Advertising 37

10.1 Social Media Advertising Statistics by Network 38

10.1.1 Twitter 38

10.1.2 Instagram 40

10.1.3 Facebook 41

10.1.4 Pinterest 41

Section 11 Market Segmentation by Product 43

11.1 Overview 43

11.2 Global RM Stock Images Market 46

11.2.1 Market Size and Forecast 46

11.3 Global RF Stock Images Market 48

11.3.1 Market Size and Forecast 48

Section 12 Market Segmentation by End-users 50

12.1 Overview 50

12.2 Stock Images Market by Business 53

12.2.1 Market Size and Forecast 53

12.3 Stock Images Market by Digital News 54

12.3.1 Market Size and Forecast 54

12.4 Stock Images Market by Blogs 56

12.4.1 Market Size and Forecast 56

Section 13 Geographical Segmentation 58

Section 14 Stock Images Market in North America 61

14.1 Market Size and Forecast 61

14.2 Key Countries 64

14.2.1 US: Market Size and Analysis 64

14.2.2 Canada: Market Size and Analysis 66

Section 15 Stock Images Market in APAC 69

15.1 Key Countries 72

15.1.1 India: Market Size and Analysis 72

15.1.2 China: Market Size and Analysis 74

Section 16 Stock Images Market in Europe 76

16.1 Market Size and Forecast 76

16.2 Key Countries 79

16.2.1 UK: Market Size and Analysis 79

16.2.2 Germany: Market Size and Analysis 81

Section 17 Stock Images Market in RoW 83

17.1 Key Countries 85

17.1.1 South Africa: Market Size and Analysis 85

17.1.2 UAE: Market Size and Analysis 86

Section 18 Competitive Landscape 88

Section 19 Key Vendor Analysis 90

19.1 Getty Images 90

19.1.1 Business Overview 90

19.1.2 Product Categories 90 EMISPDF cn-

19.1.3 Strategy 91

19.2 Shutterstock 93

19.2.1 Business Overview 93

19.2.2 Key Products 93

19.2.3 Strategy 93

19.3 Adobe 94

19.3.1 Business Overview 94

19.3.2 Acquisition of Fotolia 94

19.3.3 Strategy 94

Section 20 Other Vendors with Prominent Presence in Market 95

20.1.1 123RF 95

20.1.2 Alamy 95

20.1.3 AP Images 95

20.1.4 CanStockPhoto 95

20.1.5 Depositphotos 95

20.1.6 Dreamstime 95

20.1.7 Fotosearch 96

20.1.8 Photodune 96

20.1.9 Pixta 96

20.1.10 Thinkstock 96

20.1.11 Reuters Pictures 96

Section 21 Appendix 97

Section 22 Summary of Figures 98