关键词：口腔卫生；口腔卫生产品；牙线；牙刷；牙膏；漱口水；软化制剂；美白贴片；美白喷雾
摘 要：The Global Oral Hygiene market is one of the steadily growing markets in the Personal Care industry. The Toothbrush segment is one of the fastest-growing segments in the Global Oral Hygiene market. The majority of the market growth stems from Europe, followed by the APAC region. There is a vast opportunity for the market to expand in certain countries in the APAC region such as Japan, South Korea, India, and China. The overall market is expected to grow at a CAGR of 3.14 percent during the period 2012–2016.
目 录：01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

Market Research Process

Research Design

Research Methodology

05. Scope of the Report

Market Overview

Product Offerings

06. Market Landscape

06.1 Market Size and Forecast

06.2 Five Forces Analysis

07. Market Segmentation

07.1 Toothpaste

07.2 Toothbrush

07.3 Mouthwash

07.4 Denture Care

07.5 Dental Floss

08. Distribution Channels

09. Geographical Segmentation

09.1 Oral Hygiene Market in Europe

09.2 Oral Hygiene Market in the APAC Region

09.3 Oral Hygiene Market in the Americas

09.4 Oral Hygiene Market in the MEA Region

10. Key Leading Countries

USA

Japan

Germany

11. Vendor Landscape

11.1 The Key Vendors in the Global Oral Hygiene

11.2 Market Share of Key Vendors 2012

11.3 Product Portfolio Matrix

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Key Vendor Analysis

18.1 Colgate-Palmolive Co.

Business Overview

Key Information

SWOT Analysis

18.2 GlaxoSmithKline plc

Business Overview

Key Information

SWOT Analysis

18.3 Johnson & Johnson Inc.

Business Overview

Key Information

SWOT Analysis

18.4 Procter & Gamble Co.

Business Overview

Key Information

SWOT Analysis

19. Other Reports in this Series