Registering a CAGR of 4.31% during the last five years that ended in 2015, the global automotive VR system market apparently stands at the bottom of the pack when it comes to both OEM and consumer interest. The sales trend data even indicate a negative (3.53)% YoY growth in 2015. However, it would be a remiss to dismiss this market just by judging it through these figures. Fact is, one needs to trace the growth dynamics of the VR systems over the years to gage the technological and economic trends, which have impacted this market. This will be paramount to understand where the market is headed during the forecast period.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Report coverage

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Value chain analysis of the VR systems market

PLC

Regulatory framework

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market trends

VR systems to become sub-modules of integrated

assistant systems

Cloud-based VR systems to drive automotive telematics

usage

OEMs to use AI to enhance VR systems: ASR to give

way to natural speech recognition

Sonic curtains and virtual space cubes to eliminate noise

and make VR systems more effective

Voice biometrics to offer a personalized driving

experience

Automakers to bypass PLC timelines for VR systems

PART 07: Market drivers

Regulatory and legal drivers to increase VR adoption

Technological drivers to enable VR use

Rising customer frustration with VR as a driver for further

R&D in VR

PART 08: Market challenges

Technological challenges with VR implementation

Consumer–VR interaction challenges

Issues with user experiences

PART 09: Market segmentation by geography

Global automotive VR market size by geography

Market in APAC

Market in Europe

Market in North America

Market in Latin America

Market in MEA

PART 10: Market segmentation by end-user

Market overview

End-user market dynamics

Market size and forecast

PART 11: Vendor landscape

Competitive benchmarking

PART 12: Key vendor analysis

Apple

Ford Motors

Harman International

Mercedes-Benz

Microsoft

Nuance Communications

VocalZoom

Voicebox Technologies

PART 13: Appendix

List of abbreviations

PART 14: Explore Technavio