Phosphoric acid serves as a popular ingredient in sodas, precisely in cola drinks. Along with its aptitude to preserve the integrity of the soda's recipe blend, the ingredient drastically reduces the bacterial growth while infusing the exceptional tangy taste to the cola soft drinks, fostering its desirability amongst food manufacturers. Despite rising concern against the detrimental attributes of soft drinks, the sector lays vast scope for the niche ingredients like phosphoric acid, pertaining to robust consumption share of cola-drinks in the overall soft drink industry. According to the Beverage Digest, the companies PepsiCo and Coca Cola together constituted about 68% of total carbonated soft drink market share, in the United States, in 2018. Since the companies primarily offer cola based soft drinks, the statistic portrays promising application of phosphoric acids in the end-product. Moreover, companies in order to promote their products and supplement their sales are constantly emphasizing on the fact that phosphorus acid when taken in small quantities causes no harm. For instance, Pepsi, in response to several epidemiological studies, stated a research finding about health-effectiveness of phosphoric acids. Additionally, companies like Coca-Cola are even comparing the incorporated phosphorus content with food products, including milk, rice, chicken, to gain consumer ’s confidence.

1.INTRODUCTION

2.RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY 

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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