关键词：电子零售市场；产品；服务；广告
摘 要：The E-tailing market in China is one of the fastest growing markets in the country. Currently, niche e-tailing vendors dominate the market; however, several brick -and-mortar retailers are also entering the market. Additionally, many vendors in the market offer multi-channel retailing,wherein they sell their products and services in their own online websites and retail stores, as well as through other popular online retailers. The E-tailing market in China is expected to reach US$434.84 billion by 2016, growing at a CAGR of 23.14 percent during the period 2012-2016.
目 录：01. Executive Summary

02. Scope of the Report

02.1 Market Overview

03. Market Research Methodology

03.1 Market Research Process

03.2 Research Design

03.3 Research Methodology

04. List of Abbreviations

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market by Product Segmentation

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

15.1 Competitive Scenario

15.1.1 Key News

15.1.2 Mergers and Acquisitions

15.2 Market Share Analysis 2012

15.3 Other Prominent Vendors

16. Key Vendor Analysis

16.1 360buy Ltd.

16.1.1 Business Overview

16.1.2 Business Segmentation

16.1.3 Key Information

16.1.4 SWOT Analysis

16.2 Amazon.com

16.2.1 Business Overview

16.2.2 Business Segmentation

16.2.3 Key Information

16.2.4 SWOT Analysis

16.3 Suning.com

16.3.1 Business Overview

16.3.2 Key information

16.3.3 SWOT Analysis

16.4 Taobao.com

16.4.1 Business Overview

16.4.2 Business Segmentation

16.4.3 Key Information

16.4.4 SWOT Analysis