Pet owners treat their pets as family members and pamper them with a variety of pet food; this is directly contributing to an increase in the sales of pet care products. Pet owners have also started preferring healthy and natural food products for their pets. Therefore, pet food manufacturers are focusing on formulating pet food products with new ingredients to provide better nutrition. For instance, in the dry pet food segment, in 2014, Colgate-Palmolive introduced a new product called Hill’s Science Diet Adult Oral Care. This product is formulated with fiber content to provide protection from plaque and tartar build in adult dogs.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by pet type

Dog

Cat

Fish

Birds

PART 07: Market segmentation by product type

Market segmentation by product type 2015-2020

Global pet food market

Global pet accessories market

Global pet grooming market

PART 08: Geographical segmentation

Market segmentation by geography 2015-2020

Pet care market in North America

Pet care in Europe

Pet care in APAC

Pet care in ROW

PART 09: Key leading countries

US

UK

Brazil

Japan

PART 10: Market drivers

Preference for natural and organic pet care products

Premiumization of pet care products

High profit margins for manufacturers

Marketing initiatives

PART 11: Impact of drivers

PART 12: Market challenges

Increase in pet care product recalls

Regulatory challenges

Threat from counterfeit products

High instances of pet allergies

PART 13: Impact of drivers and challenges

PART 14: Market trends

Growing focus on pet fashion

Growing demand for fortified pet food

PART 15: Vendor landscape

Competitor landscape

Competitor benchmarking for key vendors

Ancol Pet Products

Beaphar

JM Smucker

Mars

Nestlé Purina

Other prominent vendors

PART 16: Appendix

List of abbreviation

PART 17: Explore Technavio