Oat-based snacks are becoming increasingly popular across the globe. Companies are strategizing on launching innovative flavors of oat-based snacks, like cookies, bars, cakes, or savory snacks, to extend their consumer base, which will in return help them augment their respective market shares. As per Technavio's analysis, the market will be predominantly dominated by the prominent vendors, who will take part in most of the innovations in terms of new product launches and formulate comprehensive marketing strategies. Yet the relatively smaller and regional companies are also anticipated to increase their market share by offering culture-specific oat-based snacks.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

Key buying criteria

PART 05: Market landscape

Market overview

Global oat-based snacks market

Five forces analysis

PART 06: Oat-based snacks market value chain

Value chain analysis

PART 07: Market segmentation by product categories

Global oat-based bakery and bars market

Global oat-based savory snacks market

PART 08: Market segmentation by distribution channel

PART 09: Geographical segmentation

Geographical segmentation of global oat-based snacks

market

Oat-based snacks market in Europe

Oat-based snacks market in Americas

Oat-based snacks market in APAC

Oat-based snacks market in MEA

PART 10: Market drivers

Growing preference toward healthy indulgence

Demand for innovative flavors

E-tailing and social media campaign

PART 11: Impact of drivers

PART 12: Market challenges

Threats of contaminations

Product recall and lawsuits

Degradation of nutritive value during processing

PART 13: Impact of drivers and challenges

PART 14: Market trends

Premiumization

Innovations in packaging designs

Increasing sales traction from hypermarkets and

supermarkets in developing economies

PART 15: Vendor landscape

Competitive landscape

General Mills

Kellogg

Mondelēz International

Mondelēz International in global oat-based snacks

market

Nairn’s Oatcakes

Quaker Oats Company

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio