Kenya is one of the major exporters of cut flowers worldwide. The export value of fresh cut flowers reaches more than USD 50.0 million per year. Popular flowers, such as roses, carnations, and lilies, leaves cuttings, and decorative plants are exported by the country. Most floriculture products in Kenya are produced to meet export market needs. The main export markets of Kenya floriculture are the Netherland followed by the United Kingdom, the United Arab Emirates, and Germany. While the main export destinations for fresh roses are the Netherlands, the United Kingdom, and the Russian Federation. These countries accounted for a share of 70.9% in 2017.

1. INTRODUCTION 

2. RESEARCH SCOPE AND METHODOLOGY 

3. MARKET DYNAMICS 

4. COUNTRY PROFILE 

5. MARKET SEGMENTATION 

6. ANALYSIS OF FLOWER FARMS 

7. TRENDS IN BREEDING TECHNOLOGIES


8. TRENDS IN OVERSEAS INVESTMENTS AND CAPITAL INFLOW 

9. SUPPLY CHAIN ANALYSIS 

10. CONSUMER PREFERENCE ANALYSIS 

11. MARKET TRENDS


12. ROYALTY SNAPSHOT


13. APPENDIX