Aftershave lotion helps heal the infection of cuts during the shave and reduce skin irritation as well as prevent damage to the skin. It also moisturizes the skin. Dry shaving and wet shaving are the two types of shaving. Dry shaving is the process of shaving without using water or any shaving creams and foams. On the other hand, wet shaving is the traditional process of shaving with the use of water, shaving creams, soaps, and foams. Aftershave lotions are mainly used after a wet shave.

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product type

Global aftershave balms, moisturizers, and gels

market

Global aftershave splash market

PART 07: Market segmentation by retail format

PART 08: Geographical segmentation

Aftershave lotion market in Europe

Aftershave lotion market in Americas

Aftershave lotion market in APAC

Aftershave lotion market in MEA

PART 09: Key leading countries

PART 10: Market drivers

Growing corporate culture

Innovations in aftershave lotions

Awareness of grooming among men

Preference for wet shave

PART 11: Impact of drivers

PART 12: Market challenges

Trend of beard fashion

Availability of counterfeit products

Increased use of electric shavers

Secondary preferences

PART 13: Impact of drivers and challenges

PART 14: Market trends

Anti-aging benefits of aftershave lotion

Growing demand for women's aftershave products

Use of organic and natural ingredients

Celebrity endorsements

PART 15: Vendor landscape

Vendor rank analysis 2015

Beiersdorf

Johnson & Johnson

L’Oréal

The Procter & Gamble Company (P&G)

Unilever

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio