Around 30% of enterprises have already adopted mobile and web analytics in their marketing strategy. Most of the companies that have adopted mobile and web analytics are retail companies such as Amazon, Walmart, Target, Alibaba, and Flipkart. Mobile and web analytics help a company understand customer preference and behavior to formulate strategies and remain competitive in the market. Around 60% enterprises are planning to adopt mobile and web analytics by the end of 2018. The companies are planning to gain market presence, profit, and to increase customer reach.Web analytics is a widely used analytics among the enterprises, along with spreadsheets and campaign automation. Web analytics coupled with spreadsheets and market automation tools can automate the entire digital marketing scenario right from information collection to advertising and marketing.

PART 01: Executive summary 6

Highlights 6

PART 02: Scope of the report 7

Geographical information 7

Vendor selection 8

Summation errors 8

Recommended reading 8

PART 03: Market research methodology 9

Research methodology 9

Economic indicators 9

PART 04: Introduction 10

Key market highlights 10

PART 05: Market landscape 12

Market overview 12

Market size and forecast 13

PART 06: Market segmentation by end-user 16

Global mobile and web analytics market by end-user 16

PART 07: Geographical segmentation 24

Global mobile and web analytics market by geography 24

Americas 25

EMEA 29

APAC 31

PART 08: Market drivers 33

Increased benefits of mobile and web analytics 33

Increase in volume of data 35

Growing importance of social media analytics 36

Growing popularity of mobile applications 37

PART 09: Impact of drivers 40

PART 10: Market challenges 41

Data security and privacy issues of mobile users 41

Difficulty in data validation 42

Presence of open-source mobile and web analytics

vendors 42

Excess of irrelevant information 43

PART 11: Impact of drivers and challenges 44

PART 12: Market trends 45

Growing demand for predictive analytics 45

Growth in internet connectivity 46

PART 13: Five forces model 48

PART 14: Vendor landscape 49

Competitive scenario 49

Vendor matrix 51

PART 15: Key vendor analysis 54

Key vendor offerings 54

Key vendor profiles 55

Other prominent web analytics solutions vendors 63

Other prominent mobile analytics solutions vendors 65

Other prominent vendors 65

PART 16: Appendix 67

List of abbreviations 67

PART 17: Explore Technavio 68