The global digital marketing software market was valued at USD 35.24 billion in 2017 and is expected to reach USD 105.28 billion by 2025, growing at a CAGR of 15.2% from 2018 to 2025. The North America region accounted for the largest revenue share of the market in 2017 and the trend is expected to continue over the forecast period. The Asia Pacific region is anticipated to emerge as the fastest-growing region with a CAGR of 18.1% over the forecast period owing to the increased adoption of digital marketing solutions by enterprises in Japan, India, Australia, and China. Organizations in China have identified m-commerce as a robust marketing tool. For instance, WeChat is providing mobile marketing by integrating both the commercial and social aspects of the users as the application includes various features, such as messaging, walkie-talkie, video & voice calls, mobile games, and cross-platform chatting.

Methodology and Scope 

Executive Summary 

Market Snapshot 

Digital Marketing Software Industry 

Market Categorization 1: Type Estimates & Trend Analysis