The popularity of organic baby food across the world is growing. The demand for baby food has increased with the trend of both parents working. With the increased disposable income, parents are able to compensate homemade food with branded organic baby food. For example, Indian brand, Mimmo Organics, is experiencing e-commerce success with its organic baby food business in India and continues to focus on the domestic market growth before venturing the overseas market. Currently, the brand collects highest revenues from Amazon India, followed by Firstcry.com. Mimmo’s baby food products are certified as organic and so are the ingredients used. Mimmo Organics meets the US and EU quality grade on organic standards and are accredited by the USDA, EU Organic, and India Organic as certified organic.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

5. MARKET SEGMENTATION

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS