关键词：家居装饰；民用家具；家居装饰；网上销售
摘 要：Home decor can be categorized as household furniture, home furnishings, and other decorative items such as lamps, artifacts, clay pots, and candles. In India, the online selling of home decor products has gained momentum in recent years. Online vendors are able to offer a diverse range of products that can be used in indoor as well as outdoor spaces. Consequently, online customers have a plethora of options to choose from, including products from local and international manufacturers.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Categories

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Online Retail in India

07. Market Landscape

07.1 Market Overview

07.1.1 Home Decor Market in India

07.1.2 Comparison of Organized and Unorganized Home Decor

Market in India

07.1.3 Comparison of Online and Offline Retail Home Decor

Market

07.2 Market Size and Forecast

07.3 Macro-Economic Indicators

07.4 Five Forces Analysis

08. Market Segmentation by Product

08.1 Online Home Decor Market in India by Product

2014-2019

08.2 Household Furniture

08.2.1 Market Size and Forecast

08.3 Home Furnishings

08.3.1 Market Size and Forecast

08.4 Other Decorative Products

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive Scenario

16.1.1 Key News

16.1.2 Mergers and Acquisitions

16.2 Market Vendor Analysis 2014

16.3 Other Prominent Vendors

17. Key Vendor Analysis

17.1 FabFurnish

17.1.1 Key Facts

17.1.2 Business Overview

17.1.3 Key Brands

17.1.4 SWOT Analysis

17.2 Pepperfry

17.2.1 Key Facts

17.2.2 Business Overview

17.2.3 Key Product Categories

17.2.4 Key Products

17.2.5 Key Brands

17.2.6 Recent Developments

17.2.7 SWOT Analysis

17.3 Roomstory.com

17.3.1 Key facts

17.3.2 Business overview

17.4 Urban Ladder

17.4.1 Key Facts

17.4.2 Business Overview

17.4.3 SWOT Analysis

17.5 Zansaar.com

17.5.1 Key Facts

17.5.2 Business Overview

17.5.3 Business Segmentation

17.5.4 SWOT Analysis

18. Other Prominent Vendors

18.1 Bedbathmore.com

18.2 D'decor Home Fabrics

18.3 Flipkart

18.4 Jabong

18.5 Mebelkart

18.6 Snapdeal

18.7 Style Spa Furniture

18.8 The Label

19. Other Reports in this Series