关键词：新技术；LBS；零售商；业务战略整合；在线和离线；媒体
摘 要：The advent of new technologies such as LBS has opened new horizons for end-users and has changed buying behavior of consumers. Retailers are refocusing their business strategies to integrate online and offline media to create a seamless and personalized omnichannel customer experience. Digital channels significantly influence purchase decisions of consumers. Shoppers use smartphones to read product reviews and compare prices
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

Market overview

Market size and forecast

Five forces analysis

PART 05: Market segmentation by products

Global IT spending by online services and application

market by products

PART 06: Market segmentation by end-user

Global IT spending by online services and application

market by end-user

IT spending by OTA

IT spending by e-grocers

IT spending by food delivery marketplace

IT spending by infotainment service provider

IT spending by cab aggregator

IT spending by MOOC service provider

IT spending by other segment

PART 07: Segmentation by geography

Geographical segmentation of global IT spending by

online services and application market

Americas

EMEA

APAC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

Competitive scenario

Prominent vendors

Other prominent vendors

PART 14: Key vendor analysis

Cisco

HP

IBM

Oracle

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio