The basketball equipment market has numerous prominent basketball equipment vendors who are vying for the market share prominence. The National Basketball Association (NBA), which is the most prestigious basketball league, forms a crucial contract for these market players. The end of adidas's contract in 2016-2017 will open up avenues for different market players. However, after much speculation, Nike will take the NBA outfit rights in 2017, further cementing the company's hold in the market. This eight-year contract with the association, which is worth more than a billion dollars, will provide Nike with almost 90% of the basketball footwear market share.In this Technavio report, we have covered the present scenario and the growth prospects of the global basketball equipment market for 2016-2020. To calculate the market size, the report has taken into consideration the revenue generated from the retail sales of basketball equipment to individual consumers. However, the break-up of these end-users into men's, women's, and kids' sections has not been provided in the report. Forecasting is based on the projected demand for basketball equipment and average unit price estimations for the next five years. The report does not cover any information regarding any unorganized retail markets for its calculations.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 7

Market overview 7

Top-vendor offerings 10

PART 03: Market research methodology ......................... 11

Research methodology 11

Economic indicators 11

PART 04: Introduction ....................................................... 12

Key market highlights 12

Product segment analysis 12

Geographical segment analysis 13

PART 05: Market landscape .............................................. 15

Market overview 15

Market size and forecast 16

Five forces analysis 17

PART 06: Market segmentation by product ..................... 18

Global basketball shoes market 19

Global basketballs market 20

Global basketball accessories market 22

Global basketball training equipment market 23

PART 07: Market segmentation by retail format ............. 25

PART 08: Geographical segmentation ............................. 28

Basketball equipment market in Americas 29

Basketball equipment market in Europe 30

Basketball equipment market in APAC 32

Basketball equipment market in ROW 33

PART 09: Key leading countries ....................................... 35

US 35

Spain 36

France 36

PART 10: Market drivers ................................................... 38

Increasing adoption of basketball 38

Substantial scholarships 39

Celebrity endorsements 40

PART 11: Impact of drivers ............................................... 41

PART 12: Market challenges ............................................. 42

Inconsistent raw material prices 42

Specific height requirements for game play 42

Ancillary product consideration 43

PART 13: Impact of drivers and challenges .................... 45

PART 14: Market trends .................................................... 46

Smart tracking basketballs 46

Shoe-knitting technology 46

Green technology used in basketball courts 47

PART 15: Vendor landscape ............................................. 49

Competitive scenario 49

adidas 51

Amer Sports 53

Nike 55

Rawlings Sporting Goods 57

Spalding Sports Equipment 59

Other prominent vendors 60

PART 16: Appendix ........................................................... 63

List of abbreviations 63

PART 17: Explore Technavio ............................................ 64