Headwear, primarily caps, are readily counted as sport essentials among athletes, giving rise to trends, such as athleisure. Players of sports, including cricket, baseball, polo, etc., are progressively opting for headwear to boost field performance, gain extra comfort, and promote physical health. Nonetheless, the boom in sportswear has resulted in the sports cap segment achieving a new prominence, moving from streetwear staple to stylish must-haves among general consumers, further permeating the menswear industry, worldwide. The scenario results in heavy demand for headwear, aiding the market studied, globally. Additionally, the premiumization in the sportswear industry has upgraded the pricing level of branded headwear, prompting the value sales in the industry. Companies are also adopting innovative strategies to roll out the demanded products, in order to capture the market. The American giant, Ralph Lauren, in 2017, introduced the limited-edition Polo Stadium capsule collection, celebrating the 25th anniversary of its original Polo Stadium line. Along with exact replicas of the designs, the collection included a range of accessories and caps featuring the original Polo Ralph Lauren logos.  Similarly, in 2019, the company relaunched its 90s originals under the Polo Sport Denim and Polo Sport Silver collections, with the latter including two baseball caps.

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

5. MARKET SEGMENTATION (REVENUE IN USD BILLION, 2016-2025)

6. COMPETITIVE LANDSCAPE

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER