关键词：移动广告；产品营销；智能手机；平板电脑
摘 要：Mobile advertising involves the marketing and promotion of products, services, or brand images by using mobile devices such as cell phones and tablets as a medium, with the aim to attract customers or deliver marketing messages. Mobile ad spending is defined as the total amount of money an organization invests to promote its products, services, or the brand image through mobile devices. Increasing use of mobile devices, especially smartphones and tablets, has made vendors realize the effectiveness of advertising through this medium. Overall, there is huge potential for advertisers to carefully nurture this medium to make it useful to the best of its ability.Mobile ad spending is generally analyzed by dividing the total ad spending into the ad spend on different advertising formats used by companies, such as search-related, display-related, and message-based advertising. Ad spending can be segmented according to region, industry, or vendors. Over the last few years, the Global Mobile Ad Spending market has been experiencing an overwhelming growth rate. However, this market accounts for only 1.5 percent of the Global Ad Spending market.
目 录：01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

Market Research Process

Research Design

Research Methodology

05. Scope of the Report

Market Overview

Product Offerings

06. Market Landscape

06.1 Global Mobile Ad Spending Market

Market Size and Forecast

06.2 Global Mobile Ad Spending Market versus Other Online Ad Spending Market

Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation

07.1 Segmentation by Industry

07.2 Segmentation by Ad Formats

07.3 Segmentation by Platform

08. Geographical Segmentation

08.1 Mobile Ad Spending Market versus Other Online Ad Spending Market in North America

08.2 Mobile Ad Spending Market versus Other Online Ad Spending Market in the APAC Region

08.3 Mobile Ad Spending Market versus Other Online Ad Spending Market in Western Europe

08.4 Mobile Ad Spending Market versus Other Online Ad Spending Market in ROW

09. Key Leading Countries

USA

Japan

UK

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis

17.1 Apple Inc.

Business Overview

Key Information

SWOT Analysis

17.2 Facebook Inc.

Business Overview

Key Information

SWOT Analysis

17.3 Google Inc.

Business Overview

Key Information

SWOT Analysis

17.4 Pandora Media Inc.

Business Overview

Key Information

SWOT Analysis

18. Other Reports in this Series