关键词：家居清洁产品；家庭清洁剂；有助于；清洁洗涤家用；除去；细菌和气味
摘 要：Household cleaning products fall into the broad category of home care products. They accounted for more than 20% of the global home care market revenue in 2014. Household cleaning products are also known as household cleansers. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on their usage. These categories are: surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene and aid in cleaning and washing the household and in removing germs and odors.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by product

Global household cleaning products market by product

2014 and 2019

PART 07: Geographical segmentation

Global household cleaning products market by

geographical segmentation 2014-2019

PART 08: Key leading countries

China

US

Brazil

UK

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

Competitive scenario

Market share analysis 2014

Other prominent vendors

PART 15: Key vendor analysis

Colgate-Palmolive

Henkel

P&G

Reckitt Benckiser

Unilever

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio