Retaining the interest of the customer is one of the biggest challenges faced by the global online e-commerce vendors. The e-commerce vendors do not have much control on an individual's buying decision and end up losing their prospective customers if the website or app is not user-friendly. In such an instance, mcommerce plays a vital role as it enables a customer to make a purchase with the one device that is always with them, i.e., cellphone  F-commerce, buying and selling through the social media platform Facebook, is emerging as a trend in the online retail market. It is gaining high traction due to the increased number of active Facebook users, which increased from 1.39 billion in 2014 to 1.5 billion in 2015.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................ 7

Market overview 7

Key regions considered 7

End-user segment 8

Base year 8

Vendor segmentation 8

Top-vendor offerings 9

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

PART 05: Market description ............................................ 13

Synopsis of m-commerce 13

Value chain of m-commerce 16

Advantages and disadvantages of m-commerce 18

PART 06: Market Overview ............................................... 19

Influence of broadband services on m-commerce

market 19

Correlation of mobile internet with global m-commerce

market 21

PART 07: Market landscape .............................................. 22

Market overview 22

Product life cycle 22

Market size and forecast 24

Five forces analysis 33

PART 08: Market segmentation by platform .................... 34

Global m-commerce market by platform 34

Global m-commerce market by tablet 36

Global m-commerce market by smartphone 37

PART 09: Buying criteria ................................................... 39

PART 10: Geographical segmentation ............................. 42

Global m-commerce market by geography 42

Revenue comparison of global m-commerce market by

geography 43

M-commerce market in Americas 45

M-commerce market in APAC 46

M-commerce market in EMEA 47

PART 11: Market attractiveness ....................................... 48

Market attractiveness by platform 48

Market attractiveness by geography 49

PART 12: Key leading countries ...................................... 50

Key leading countries in global m-commerce market 50

PART 13: Market drivers ................................................... 52

PART 14: Impact of drivers ............................................... 54

PART 15: Market challenges ............................................. 55

PART 16: Impact of drivers and challenges .................... 56

PART 17: Market trends .................................................... 57

PART 18: Vendor landscape ............................................. 59

Competitive scenario 59

Key vendor analysis 59

Other prominent vendors 62

PART 19: Appendix ........................................................... 66

List of abbreviation 66

PART 20: Explore Technavio ............................................ 67