In an attempt to increase the awareness of the availability of products and build brand image in emerging markets, marketers of global recliner sofas are implementing strategies to improve sales performance by integrating physical and online retail stores and implementing delicacy management. They are also focusing on upgrading existing brands to increase their respective market's share and brand awareness, and also on improving the supply chain.The key contributing markets for recliner sofas include the US, Germany, China,

and Japan. Together, these four markets controlled 45.42% of the overall market's revenue in 2015.Marketers operating in this space have adopted differentiated strategies for developed markets like North America and Western Europe. These strategies include maintaining long-term cooperative relationships with quality retailers,continuously focus on innovating new products, and responding more swiftly to

customer demand.

PART 01: Executive summary 7

Highlights 7

PART 02: Global furniture market summary 9

PART 03: Scope of the report 12

Market overview 12

Key-vendor offerings 14

PART 04: Market research methodology 15

Research methodology 15

Economic indicators 15

PART 05: Introduction 16

Key market highlights 16

PART 06: Economic indicators 19

Global economic indicators 19

PART 07: Market landscape 23

Market overview 23

Global recliner sofas market: Size and forecast 25

Five forces analysis 27

PART 08: Market segmentation by product category 28

Global recliner sofas market by product category 28

Global single-seater recliner sofas market 30

Global multi-seater recliner sofas market 32

PART 09: Market segmentation by retail formats 34

Global recliner sofas market by retail format 34

Furniture and furnishings stores 34

Hypermarkets, supermarkets, and department stores 35

E-retailers 35

Other retailers 36

PART 10: Market segmentation by geography 37

Geographical segmentation 37

Recliner sofas market in North America 39

Recliner sofas market in Europe 41

Recliner sofas market in APAC 43

Recliner sofas market in ROW 45

Overall comparison of regions 46

PART 11: Key leading countries 47

US 48

Germany 51

China 54

Japan 57

PART 12: Market drivers 60

Increased popularity and adoption of home theater

systems and flat-screen TVs 60

Growth in primary and secondary housing markets 60

Demand for greater comfort in sitting arrangements in

both homes and workplaces 62

PART 13: Impact of drivers 63

PART 14: Market challenges 64

Decrease in average annual furniture expenditure in

developed markets 64

Criticality of inventory management and product

sourcing 65

PART 15: Impact of drivers and challenges 67

PART 16: Market trends 68

Increasing demand from millennials 68

Private-label and niche furniture brands gaining

traction 68

Evolving channels for product distribution 69

Growth of e-commerce supported by high internet and

smartphone penetration 70

Increased media penetration 72

PART 17: Vendor landscape 74

Competitive scenario 74

Comparative analysis of key vendors 75

Ashley Furniture Industries 77

Heritage Home Group 79

La-Z-Boy 82

Man Wah Holdings 85

Steinhoff International 88

Other prominent vendors 91

PART 18: Appendix 93

List of abbreviations 93

PART 19: Explore Technavio 94