关键词：大客户市场；销售自动化；客户服务；电子商务
摘 要：The Global Big Customer market is expected to grow moderately during the period 2012-2016. The Americas dominated the market in 2012, which was followed by the EMEA region. By 2016, the majority of the growth in the Global Big Customer market is expected to come from the APAC region. The reasons for the expected growth of the market in the APAC region are strong economic growth and globalization forcing enterprises to invest heavily in big customer solutions to improve their business processes and productivity and to best serve their customers. The market is expected to experience a CAGR of 10.35 percent during the period 2012-2016.
目 录：01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Design

04.3 Research Methodology

05. Scope of the Report

05.1 Market Overview

05.2 Product Offerings

06. Market Landscape

06.1 Market Size and Forecast

06.2 Five Forces Analysis

07. Market by Category

08. Global BI Tools Market

08.1 Market Size and Forecast

08.2 Geographical Segmentation

08.3 BI Tools Market in the Americas

Market Size and Forecast

08.4 BI Tools Market in the EMEA Region

Market Size and Forecast

08.5 BI Tools Market in the APAC Region

Market Size and Forecast

09. Global Sales Automation Market

09.1 Market Size and Forecast

09.2 Geographical Segmentation

09.3 Sales Automation Market in the Americas

Market Size and Forecast

09.4 Sales Automation Market in the EMEA Region

Market Size and Forecast

09.5 Sales Automation Market in the APAC Region

Market Size and Forecast

10. Global Customer Service Market

10.1 Market Size and Forecast

10.2 Geographical Segmentation

10.3 Customer Service Market in the Americas

Market Size and Forecast

10.4 Customer Service Market in the EMEA Region

Market Size and Forecast

10.5 Customer Service Market in the APAC Region

Market Size and Forecast

11. Global Marketing Automation Market

11.1 Market Size and Forecast

11.2 Geographical Segmentation

11.3 Marketing Automation Market in the Americas

Market Size and Forecast

11.4 Marketing Automation Market in the EMEA Region

Market Size and Forecast

11.5 Marketing Automation Market in the APAC Region

Market Size and Forecast

12. Global E-commerce Market

12.1 Market Size and Forecast

12.2 Geographical Segmentation

12.3 E-commerce Market in the Americas

Market Size and Forecast

12.4 E-commerce Market in the EMEA Region

Market Size and Forecast

12.5 E-commerce Market in the APAC Region

Market Size and Forecast

13. Geographical Segmentation

13.1 Big Customer Market in the Americas

Market Size and Forecast

13.2 Big Customer Market in the EMEA Region

Market Size and Forecast

13.3 Big Customer Market in the APAC Region

Market Size and Forecast

14. Key Leading Countries

14.1 USA

14.2 GermanyI

14.3 Japan

15. Vendor Landscape

15.1 Competitive Scenario

15.2 Market Share Analysis 2012

15.3 Other Prominent Vendors

16. Buying Criteria

17. Market Growth Drivers

18. Drivers and their Impact

19. Market Challenges

20. Impact of Drivers and Challenges

21. Market Trends

22. Key Vendor Analysis

22.1 IBM Corp.

Business Overview

Major Mergers and Acquisitions

Product Portfolio

Business Segmentation

SWOT Analysis

22.2 Microsoft Corp.

Business Overview

Major Mergers and Acquisitions

Product Portfolio

Business Segmentation

SWOT Analysis

22.3 Oracle Corp.

Business Overview

Major Mergers and Acquisitions

Product Portfolio

Business Segmentation

SWOT Analysis

22.4 SAP AG

Business Overview

Major Mergers and Acquisitions

Product Portfolio

Business Segmentation

SWOT Analysis

23. Other Reports in this Series