In the US food and beverage market, private labels are no longer seen as supplying low-cost and low-quality products, but as credible and viable alternatives to national brands. People look for value for money, irrespective of whether the product is being offered by a national brand or a private label. Private labels are traditionally more successful in segments where product differentiation is low, such as meat products and fresh produce items.In this Technavio report, we cover the present scenario and the growth prospects of

the private-label food and beverage market in the US for 2016-2020.

PART 01: Executive summary ............................................ 6

Highlights 6

PART 02: Scope of the report ............................................. 8

Market overview 8

Key market players 9

PART 03: Market research methodology ......................... 10

Research methodology 10

Economic indicators 10

PART 04: Introduction ....................................................... 11

Key market highlights 11

PART 05: Country overview .............................................. 14

Economic indicators 14

PART 06: Market landscape .............................................. 17

Market overview 17

Factors affecting private-label food and beverage market

in the US 17

Overview of private-label food and beverage market in

the US 20

Private-label food and beverage market in the US 21

Comparison of penetration of private labels in the US

with other countries 22

Five forces analysis 24

PART 07: Market segmentation by distribution channel 25

Segmentation of market by retail format 25

Supermarkets and hypermarkets 26

Convenience, club, and dollar stores and other mass

retailers 27

Pharmacy chains 28

PART 08: Market segmentation by product category ..... 30

Segmentation of market by product type 30

Private-label food market in the US 31

Private-label beverage market in the US 33

PART 09: Market drivers ................................................... 35

Provision of price-led value products by private labels 35

Strategic product placement in-store for more shelf

space and brand recognition 36

Product development and innovation 37

PART 10: Impact of drivers ............................................... 38

PART 11: Market challenges ............................................. 39

Competition from national brands 39

Product recalls and safety concerns hampering brand

image 40

PART 12: Impact of drivers and challenges .................... 41

PART 13: Market trends .................................................... 42

Innovation in packaging of products 42

Focus on online segment and use of digital media 42

Organic and functional ingredients allowing for premium

pricing and product differentiation 43

PART 14: Vendor landscape ............................................. 45

Competitive scenario 45

Competitive assessment of key vendors 48

Costco 49

Kroger 51

Trader Joe's 54

Walmart 57

Wegmans 60

Other prominent vendors 62

PART 15: Explore Technavio ............................................ 66