Retailers offering gift items are adopting multichannel and omni-channel strategies. They are also focusing on providing product customization and personalization services to their consumers. Brick-and-mortar retailers are launching online portals and selling their gift items through third-party e-retailers.  Hallmark, Disney, Card Factory, and American Greetings have their own web portals to sell products online in their base market as well as in some major markets. Hallmark sells its greeting cards through Alibaba.com in China. Card Factory sells personalized gift items through its website GettingPersonal.co.uk.

PART 01: Executive summary

PART 02: Scope of the report

Market overview

Key-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Economic indicators

Global economic indicators

PART 06: Market landscape

Market overview

Market size and forecast for personalized gifts

Five forces analysis

PART 07: Market overview in terms of skill and

technology

Market overview in terms of skill and technology for nonphoto

and photo personalized gifts

PART 08: Market segmentation by product category

Global personalized gifts market by product category

Global non-photo personalized gifts market

Global photo personalized gifts market

Overall comparison of product segments

PART 09: Retail format segmentation

Global personalized gifts market by distribution

channel

In-store

Online

Overall comparison of distribution channel segments

Strategy recommendations for gift manufacturers and

sellers

PART 10: Geographical segmentation

Global personalized gifts market by geography

Personalized gifts market in the Americas

Personalized gifts market in Europe

Personalized gifts market in APAC

Personalized gifts market in MEA

Overall comparison of regions

PART 11: Key leading countries

US

China

Japan

Germany

UK

PART 12: Market drivers

Growing gifting culture and increasing demand for

seasonal decorations

Innovative gifting solutions and advancements in

technology

Expanding organized retail, kiosks, and online

distribution channel

PART 13: Impact of drivers

PART 14: Market challenges

Seasonal nature of business

Criticality in inventory, supply chain, and merchandising

management

Evolving gifting culture and introduction of

personalization solutions by category performers

PART 15: Impact of drivers and challenges

PART 16: Market trends

Availability of more functional products

Handmade personalized gifts

Specialized merchandise

PART 17: Vendor landscape

Competitive scenario

Key factors for growth

Multiple revenue streams

Key competitive strategies

Key market insights

Comparative analysis of key vendors

American Greetings

CafePress

Card Factory

Cimpress

Disney

Hallmark

PersonalizationMall.com

Shutterfly

Spencer Gifts

Things Remembered

Other prominent vendors

PART 18: Appendix

List of abbreviations

PART 19: Explore Technavio