The low manufacturing cost of wrist wearable devices in China is driving the market in APAC.The sales of the Apple Watch are expected to slow down by the end of 2016 as the customers are waiting for the release of the new generation watch — Apple Watch 2 — by the end of 2016. However, with the development of newer hardware and an evolving ecosystem, Apple will dominate the market throughout the forecast period.The Android-based smartwatches are expected to give a tougher competition to the Apple watch that released in 2015 in terms of market size and share by 2020.Pebble's smartwatch, with its unique software in combination with affordable hardware, will fuel its growth in the market. However, competitive pressures will cause it to lose share gradually to giants like watchOS and Android Wear.

PART 01: Executive summary ............................................ 5

Highlights 5

PART 02: Scope of the report ............................................ 7

Market overview 7

Base year 7

Vendor segmentation 7

Summation errors 7

Top-vendor offerings 8

PART 03: Market research methodology ........................... 9

Research methodology 9

Economic indicators 9

PART 04: Introduction ....................................................... 10

Key market highlights 10

PART 05: Market landscape .............................................. 11

Market overview 11

Market size and forecast 11

Five forces analysis 15

PART 06: Market segmentation by type .......................... 16

Global wrist wearable market share by type 16

Global smartwatch market 18

Global fitness band market 21

PART 07: Geographical segmentation ............................. 23

Global wrist wearable market share by geography 23

Wrist wearable market in Americas 24

Wrist wearable market in APAC 25

Wrist wearable market in EMEA 26

PART 08: Key leading countries ...................................... 27

PART 09: Buying criteria ................................................... 30

PART 10: Market drivers ................................................... 32

Increase in incidence of lifestyle-related diseases 32

Increased awareness of healthy lifestyle 32

High cost of healthcare systems 32

Easy connectivity 33

PART 11: Impact of drivers ............................................... 34

PART 12: Market challenges ............................................. 35

Design constraints 35

Integration of sensors into consumer-end devices and

accessories 35

PART 13: Impact of drivers and challenges .................... 36

PART 14: Market trends .................................................... 37

Adoption of crowdfunding 37

Decline in cost of wearable technology 37

Shift in business model 38

Reduction in size of sensors 38

Introduction of cross-over products 38

Increase in smartwatches for children 39

PART 15: Vendor landscape ............................................. 40

Competitive scenario 40

Other prominent vendors 56

PART 16: Appendix ........................................................... 60

List of abbreviation 60

PART 17: Explore Technavio ............................................ 61