关键词：零售业；快速发展；不断创新；技术；改善客户体验；提升产业化经营；推动；零售行业；变革；移动技术；社交媒体
摘 要：Retail is a fast moving industry that seeks continuous innovation and technology support to improve customer experience and boost industry operations. Technology is rapidly driving transformation throughout the retail industry. Mobile technology and social media have exerted a substantial impact on retail businesses as consumers use these channels for shopping, online promotions, coupons, price and product comparisons, and gain information.
目 录：

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 06: Market segmentation by application

Segmentation of global retail IT spending by product

type

IT service

Hardware

Software

PART 07: Geographical segmentation

Geographical segmentation of global retail IT spending

Retail IT spending in Americas

Retail IT spending in EMEA

Retail IT spending in APAC

PART 08: Key leading countries

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

Competitive scenario

Market share analysis

Other prominent vendors

PART 15: Key vendor analysis

Cisco

Dell

HP

IBM

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio

Table of conten