Extensive media coverage of virus propagation and high-profile data breaches have increased awareness of viruses and their impact on business. This emphasized the importance of precautionary measures to counter attacks in the consumer and enterprise arena, leading to increased adoption of antivirus software packages.The popularity of mobile devices also suggests that the desktop era might be coming to an end. Furthermore, changes in work locations, time zone barriers, and the need to access official and confidential data via employees' personal devices is resulting in an increased demand for antivirus software packages. The increased use of mobile devices has led to an increase in the storage of data and access to critical information. This has increased the need for security, resulting in the demand for antivirus software package. Antivirus software packages will gain maximum traction in APAC during the forecast period as enterprises in this region are highly dependent on the Internet and wireless technologies, which increases the risk of data theft and cyber attacks.

PART 01: Executive summary 7
Highlights 7
PART 02: Scope of the report 10
Antivirus software definition 10
Base year and forecast period 10
Estimation of market 10
Vendors 12
Major-vendor offerings 12
PART 03: Market research methodology 15
Research methodology 15
Economic indicators 15
PART 04: Introduction 16
Key market highlights 16
Types of threats 18
iOS and Android threats on mobile devices 19
Types of antivirus software packages 20
Advantages of antivirus software packages 21
PART 05: Market landscape 22
Global antivirus software package market 22
PART 06: Market segmentation by device 24
Global antivirus software package market by device 24
PART 07: Market segmentation by end-user 26
Global antivirus software package market by end-user 26
PART 08: Geographical segmentation 28
Segmentation of global antivirus software package
market by geography 2015-2020 28
Global antivirus software package market by geography
2015-2020 ($ billions) 29
PART 09: Buying criteria 32
Cost 32
Security 32
Interoperability 33
Scalability 33
PART 10: Market drivers 34
Increase in cybercrime 34
Rise in number of online transactions 34
Growing dependence on Internet 35
PART 11: Impact of drivers 37
PART 12: Market growth inhibitors 38
Adoption of pirated antivirus software by consumers 38
Threat from inexpensive security solutions 38
Lack of advanced virus detection 39
PART 13: Impact of drivers and challenges 40
PART 14: Market trends 41
Partnerships between antivirus software vendors and
telecom vendors 41
Emergence of cloud-based antivirus software 42
Increased market consolidation 43
PART 15: Five forces model 44
PART 16: Vendor landscape 45
Competitive scenario 45
Vendor rating 46
PART 17: Description of major vendors 49
AVAST Software 49
Microsoft 60
AVG 62
Avira 68
McAfee 72
Symantec 79
Other prominent vendors 83
PART 18: Assumptions 89
PART 19: Key insights 91
PART 20: Appendix 92
List of abbreviations 92
PART 21: Explore Technavio 93