The global sweet biscuits market was valued at USD 80,447.86 million in 2018, and it is projected to reach USD 109,418.27 million by 2024, witnessing a CAGR of 5.35% during the forecast period, 2019-2024. The growing preference for convenient snacking, coupled with easier consumer accessibility through the advancing retail sector, is one of the few factors augmenting the growth of sweet biscuits market, globally. Moreover, the booming demand for healthy snacking has led many manufacturers to introduce health-efficient biscuits with fortified active ingredients, mainly protein, fibre, and vitamins. For instance, United Biscuits offers a range of fortified biscuits through its brand, McVities. In 2017, the brand launched McVitie’s Digestive Thins, with the innovation of digestive biscuits covered with milk chocolate.

1. INTRODUCTION

2. MARKET INSIGHT

3. MARKET DYNAMICS

4. MARKET SEGMENTATION

5. REGIONAL ANALYSIS

6. COMPETITIVE LANDSCAPE

7. COMPANY PROFILES

8. DISCLAIMER