Consumers are rapidly consuming supplements to maintain their well being in order to keep their health care costs down. The demand for probiotic supplements is escalating owing to the increased awareness of consumers and health care providers toward the numerous health benefits of probiotics that stretch beyond digestive health and the various delivery forms that are more convenient and effective than food and drinks. The manufacturers are experimenting with the formulation and production of probiotic supplements by incorporating multiple strains so as to offer the consumers high quality products with the added benefit of immunity. Formulations are evolving to include Kosher and Halal probiotics, time-release options, combinations with different ingredients for added health benefits, sugar, dairy and allergen-free options. In addition to strain-specific benefits, multi strain formulations and their advantages are highly dependent on the final blend and the clinical research associated with that multi-strain formulation. For instance, Bio-Kult is a unique multi-strain live bacteria supplement with 14 strains of live bacteria. Its powerful formulation targets the digestive tract, and it can be stored at room temperature without the need for refrigeration. Customization of probiotic supplements is also gaining popularity as the demand for condition-specific supplement products is ever increasing and achieving a formulation that fits the exact performance benefits that customers are seeking. It takes extensive knowledge and experience working with enzymes and/or probiotics in order to formulate an effective enzyme and/or probiotic-based supplement. 

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

5. MARKET SEGMENTATION

6. PROBIOTICS MARKET SCENARIO BY STRAIN TYPES

7. FUNCTIONALITY ANALYSIS OF PROBIOTIC PRODUCTS 

8. COMPETITIVE LANDSCAPE 

9. MARKET OPPORTUNITIES

10. DISCALIMER