The report considers the worldwide action camera market and its strategic assessment for the period 2015−2021. It also includes the market growth drivers, trends, and restraints. The report also features an analysis of leading five vendors and ten other prominent vendors operating in the market.

Section 1 Research Methodology 9

Section 2 Executive Summary 10

Section 3 Report Coverage 11

3.1 Report Assumption 12

3.2 Key Definitions 12

3.3 Scope of the Report 14

3.4 Currency Exchange Rates 14

3.5 Market Derivation 15

Section 4 Introduction 16

4.1 Action Cameras: Definition and Scope of Usage 17

Section 5 Key Market Trends 19

5.1 Growth of Disruptive Technologies 19

5.2 Increased Expenditure on Leisure, Adventure, and Sports Activities 21

5.3 Growth of Modular Systems and Bundling Strategies 22

5.4 Horizontal Integration of Technologies 23

5.5 Growth and Prominence of Wearable Action Cameras 24

Section 6 Key Market Drivers 27

6.1 Ubiquity of Digital Imaging and Social Connectivity 27

6.2 Revolutionary Advances in Movie-making and Need for Special Effects 29

6.3 High Demand from Professional Athletes and Sports Organizations 31

Section 7 Key Market Challenges 33

7.1 Growth in Sophistication of Smartphones and their Scope of Usage 33

7.2 Lack of Bonafide Distinguishing Factors and Increased Competitive Intensity 35

7.3 Concerns over Usage of Advanced Cameras in Safety and Security Applications 36

Section 8 Worldwide Action Camera Market 38

8.1 Action Camera Market Size and Analysis 38

Section 9 Pricing Analysis 44

9.1 Pricing Analysis and ASP of Standalone and Bundled Action Camera 44

Section 10 Action Cameras and Accessories Market 48

Section 11 Segmentation by Resolution Standard 50

11.1 Action Camera Shipment by Resolution Standard 50

11.2 HD 51

11.3 FHD 51

11.4 UHD 52

Section 12 Action Camera Segmentation by End-user 53

12.1 Action Camera Market Size by User Type (Professional and Casual Users) 53

12.2 Market Size and Forecast of Action Camera for Extreme Sports 57

12.3 Market Size and Forecast of Action Camera for Tourism 60

12.4 Market Size and Forecast of Action Camera for Movie-making 64

12.5 Market Size and Forecast of Action Camera for Security 67

Section 13 Segmentation by Geography 70

13.1 Action Camera and Accessories Market by Geography 70

13.2 Action Camera Market in APAC 71

13.2.1 Key Characteristic of the Action Camera Market in APAC 73

13.3 Action Camera Market in North America 75

13.3.1 Key Characteristic of North America Action Camera Market 76

13.4 Action Camera Market in EMEA 78

13.4.1 Action Camera Market in Europe 78

13.4.2 Action Camera Market in MEA 80

13.5 Action Camera Market in Latin America 81

13.5.1 Key Characteristic of Latin America Action Camera Market 82

Section 14 Competitive Landscape 84

14.1 Porter’s five Forces Model 84

14.1.1 Threat of New Entrants 84

14.1.2 Bargaining Power of Suppliers 84

14.1.3 Bargaining Power of Buyers 84

14.1.4 Threat of Substitutes 85

14.1.5 Competitive Rivalry 85

14.2 Market Structure and Mapping of Competition 85

14.3 Overview of Competition 86

14.4 Leading Vendors 88

14.5 Emerging Vendors 88

Section 15 News and Developments 89

Section 16 Key Vendor Analysis 90

16.1 GoPro 90

16.1.1 Financial Performance 92

16.1.2 Key Strengths 93

16.1.3 Key Strategy 93

16.1.4 Key Opportunities 93

16.2 Drift Innovation 93

16.2.1 Key Strengths 95

16.2.2 Key Strategy 95

16.2.3 Key Opportunities 95

16.3 Garmin 96

16.3.1 Key Strengths 97

16.3.2 Key Strategy 97

16.3.3 Key Opportunities 97

16.4 iON Worldwide 98

16.4.1 Key Strengths 99

16.4.2 Key Strategy 100

16.4.3 Key Opportunities 100

16.5 Sony 101

16.5.1 Key Strengths 103

16.5.2 Key Strategy 103

16.5.3 Key Opportunities 103

Section 17 Emerging Vendors 105

17.1 Polaroid 105

17.2 JVCKenwood 105

17.3 TomTom 106

17.4 Veho 107

17.5 Rollei 108

17.6 Xiaomi – YI Technology 108

17.7 Braun Photo Technik 109

17.8 Chilli Technology 109

17.9 Olympus 110

17.10 Panasonic 111

Section 18 Appendix 113

Section 19 Summary of Figures 114

19.1 Key Revenue Figures of Action Camera Market for Different Geographies 114

19.2 Action Camera Consumption in Different Geographies 114

19.3 Key Revenue Figures of Action Camera End-User Segments 115

19.4 Action Camera Consumption in End-User Segments 115