关键词：保险；金融工具；保险人；政策和条件；可用性在线
摘 要：Insurance is a financial instrument, it is a contract that involves two parties: the insurer and the insured. Based on the contract policies and conditions, the insured pays a premium to cover the specified asset or life. The life insurance policy is a contract between the insurer and the insured, under which the premiums are received, and the insurer agrees to pay a sum of money based on the conditions in the policy. The insurance market in India is an established one. Digitization of insurance is expected to increase the penetration rate of life insurance policies because of wider availability of technologically advanced products online. Insurance policies are broadly classified as traditional and ULIPs. The improvements in internet infrastructure and the rising cost of insurance policies are major factors that pave the way for online life insurance. With public entities such as LIC entering the online insurance market, the credibility of policies purchased online is strengthened, thereby leading to higher enrollment for online policies. As a result, there has been an increase in activities pertaining to sales as well as renewal of insurance policies via the online medium. Policyholders who purchased policies in a traditional manner are also using the online method for renewals and paying premiums.
目 录：

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market overview

03.2 Product offerings

04. Market Research Methodology

04.1 Market research process

04.2 Research methodology

05. Introduction

06. India: Overview

07. Market Landscape

07.1 Life insurance market in India

07.2 Digitization of Indian economy

08. Market Overview

08.1 Market size and forecast

08.2 Five forces analysis

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive scenario

16.1.1 Key news

16.2 Market share analysis 2014

16.3 Other prominent vendors

17. Key Vendor Analysis

17.1 Bajaj Allianz General Insurance

17.1.1 Key facts

17.1.2 Business overview

17.1.3 Key offerings

17.1.4 Business strategy

17.1.5 SWOT analysis

17.2 BSLI

17.2.1 Key facts

17.2.2 Business overview

17.2.3 Solutions

17.2.4 Geographical presence

17.2.5 Recent developments

17.2.6 SWOT analysis

17.3 LIC

17.3.1 Key facts

17.3.2 Business overview

17.3.3 Product segmentation

17.3.4 Business segmentation by revenue 2014

17.3.5 Business segmentation by revenue 2013 and 2014

17.3.6 Geographical segmentation

17.3.7 Recent developments

17.3.8 SWOT analysis

17.4 New India Assurance

17.4.1 Key facts

17.4.2 Business overview

17.4.3 Key products

17.4.4 Business segmentation by revenue 2014

17.4.5 Business segmentation by revenue 2013 and 2014 ($

million)

17.4.6 Geographical presence

17.4.7 Business strategy

17.4.8 Recent developments

17.4.9 SWOT analysis

17.5 SBI Life Insurance

17.5.1 Key facts

17.5.2 Business overview

17.5.3 Business segmentation by total income 2014

Business segmentation by total income 2013 and 2014

17.5.4 Business strategy

17.5.5 SWOT analysis

17.6 Tata AIG General Insurance

17.6.1 Key facts

17.6.2 Business overview

17.6.3 Key offerings

17.6.4 Business strategy

17.6.5 SWOT analysis

18. Other Prominent Vendors

18.1 AEGON Religare Life Insurance

18.2 Aviva Life Insurance

18.3 Bharti Axa Life Insurance

18.4 Exide Life Insurance

18.5 HDFC Standard Life Insurance

18.6 ICICI Prudential Life Insurance

18.7 IDBI Federal Life Insurance

18.8 Kotak Mahindra Old Mutual Life Insurance

18.9 Max Life Insurance

18.10 Reliance Life Insurance

18.11 Star Union Dai-ichi Life Insurance

19. Other Reports in this Series